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Risk Pays Off as Crowley Webb Campaign for Praxis Takes First Place | Arts & Culture

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Risk Pays Off as Crowley Webb Campaign for Praxis Takes First Place
Risk Pays Off as Crowley Webb Campaign for Praxis Takes First Place

BUFFALO, NY – Crowley Webb, a full-service marketing communications agency in Buffalo, NY, earned first place honors for its Praxis Communications’ 2010 direct mail campaign at this year’s Business Marketing Association’s ACE Awards. The annual national awards recognize innovative creative campaigns that inform and transform the way people do business.

The direct mail pieces feature people engaged in risky behavior – a man feeding steak to a bear in one and a woman watching television in a bathtub in another – with the message that it’s even riskier to recruit patients for clinical research studies without the aid of Praxis. “We are thrilled to be recognized for this campaign,” said David Buck, Crowley Webb president. “It speaks to our commitment to developing campaigns that produce results for our clients, while demonstrating the talent of our team.”

The ACE Awards recognize the year’s top creative including integrated campaigns, online innovation, and mobile and social applications. “The ACE Awards are known for recognizing the best of the best,” said Buck. “We are excited to be one this year’s award recipients.”

Founded in 1986, Crowley Webb continues its growth as one of Western New York’s most successful advertising and marketing communications agencies. For more information, call (716) 856-2932 or visit www.crowleywebb.com.

 

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