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Unknown Stories of WNY: The Moose Head of Moosehead | News

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Unknown Stories of WNY: The Moose Head of Moosehead

KENMORE, N.Y.- He has been gone for more than a decade, but Jean Masse's artwork lives on, and it has helped a little floundering brewery in Nova Scotia build itself into the largest Canadian-owned beer maker.

In 1979, Masse' and his wife Rose had moved back to Rose's hometown of Kenmore to live. Jean had much success on Madison Avenue, but now decided to slow things down and do freelance work out of his Western New York studio.

The phone rang one day, it was an offer to come up with a new logo for a floundering brewery in Nova Scotia. It was actually Canada's oldest brewery, but it's label needed an overhaul. The beer's name was Moosehead, so Jean went to the Buffalo Museum of Science to sketch some of their collection.

He came up with a design that appealed to the company and seemingly everyone else. The artwork won a CLIO (the advertising world's equivalent of the EMMY), Moosehead became a brewing giant. They entered the United States market that year and became one of the fastest growing brands.

Moosehead remains the largest Canadian-owned breweries, and its label is now one of the Unknown Stories of WNY.


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