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Locally Developed Marine Training Program Featured in Fitness Magazine

Locally Developed Marine Training Program Featured in Fitness Magazine

Marine Functional Force Training, developed locally by Steven Helmicki of East Aurora, president of Primordial Strength Inc., is featured in the December issue of MILO: A Journal For Serious Strength Athletes. Former Lancaster resident Len Kuhn, now manager of Area 4 Gym at Camp Lejune, a Marine Corps military training facility in North Carolina, is photographed in the feature.

Primordial’s Marine Functional Force Training program was specially created to meet the needs of our fighting men and women who train at Area 4. Helmicki’s curriculum is a National Association of Sports Medicine and Coopers Institute approved course and can be used to set up authentic boot camp/military-style training in homes, gyms, corporations, schools or hospitals. 

HockeyTowneUSA Fan Fest Coming to Downtown Buffalo

HockeyTowneUSA Fan Fest Coming to Downtown Buffalo

The world is coming to Buffalo ... and we’re throwing a party!

HockeyTowne USA Fan Fest, four days of fun for kids, moms, dads and hockey enthusiasts, is coming to the Buffalo Niagara Convention Center in downtown Buffalo December 26-29. Admission is just $5 per person, and children 12 and under are free with a paid adult admission.

A private VIP party featuring The Boys of Summer will be held on Sunday, December 26. HockeyTowne USA Fan Fest will then open to the public from 10 a.m. to 9 p.m. Monday, December 27 and Tuesday, December 28, and from 10 a.m. to 5 p.m.

The Riviera Theater Presents: The Big Lebowski Event!

The Riviera Theater Presents: The Big Lebowski Event!

The Historic Riviera Theatre presents the 3rd Annual “The Big Lebowski” Event on Saturday, January 15 beginning with cocktails (White Russians) at 6:30 p.m.

Way out west there was this fella I want to tell you about.  Goes by the name of Jeff Lebowski, at least that was the handle his loving parents gave him, but he never had much use for it himself.  See, this Lebowski, he called himself “The Dude”.  JOIN US FOR THE BIGGEST DUDE EVENT OF THE YEAR!  Cocktails begin at 6:30 p.m. Live comedy warms up the crowd from 7-8 p.m. Two hours of bowling after the movie at the Classic Lanes on Military Road.  If you are interested in bowling, please purchase your tickets in advance as last year’s event sold out. 

Movie only, $10; Movie & bowling, $17

Local high school coaches become certified in concussion reduction training

Local high school coaches become certified in concussion reduction training

Coaches from West Seneca East Senior High School are the first from a Western New York school to become certified in Primordial Strength Inc.’s Concussion Reduction Basic Neck Training as part of their football strength training certification, according to Primordial President Steven Helmicki. Concussion certification and explosive power endurance certification is available for all sports and can be taught in your school.

Helmicki, a resident of East Aurora, founded Primordial Strength in 2007 and is focused on training coaches, athletes and teams across Western New York on all levels, teaching them what he has learned over the course of a lifetime. Primordial Strength is a leader in the anti-concussion movement, specializing in neck and trapezius training.

Girls' Varsity Hockey Comes to Western New York

Girls' Varsity Hockey Comes to Western New York

The organizers of the brand new Western New York Girls Varsity Ice Hockey Federation would like to thank everybody in the community who supported the league for their tireless hard work over the last few years. They expressed special thanks to the school boards, superintendents and athletic directors of the participating schools for their contributions.

The puck was dropped for the league's inaugural game between Williamsville and Monsignor Martin on Wednesday.

The participating districts are: Williamsville, Monsignor Martin, Kenmore, Amherst/Sweet Home, Orchard Park/Frontier, West Seneca and Lancaster.

For a complete game schedule, visit the Western New York Girls Varsity Ice Hockey Federation website.

Local Fitness Expert to Celebrate a Decade of Writing for International Strength Magazine

Primordial Strength Inc. President Steven Helmicki, a resident of East Aurora, will celebrate his 10th year of writing for MILO: A Journal For Serious Strength Athletes, in December. Published by IronMind, MILO is the pre-eminent international strength magazine.

Primordial Strength’s Marine Training Methods Receive Endorsements

The National Academy of Sports Medicine (NASM) and The Cooper Institute have approved Primordial Strength Inc.’s Marine Functional Force Training for continuing education units for all NASM- and Cooper Institute-certified trainers.